Leading from Zero

Earning and sustaining relevance with employees and customers is the primary responsibility of leaders. Leading from Zero: Seven Essential Elements of Earning Relevance is a step by step “how to” guide for leaders. 

David Coffaro has written a brilliant book, Leading from Zero, which lays out a compelling argument for starting every day with a mindset of zero—which means that to be a great leader at home, work and life requires one to “earn their stripes” every day. The reader will see very quickly why David is one of the most sought-after consultants and coaches in the U.S., as he clearly distills for the reader—as he does in his practice, the seven foundational pillars for earning relevance as a leader. 
John Mattone
Founder & Co-Chairman
John Mattone Global, Inc
Leading from Where you Are delivers engaging and quick-flowing narrative that really explains how to be a better leader in very practical ways.”
Kate Klimow
Chief Administrative Officer and Director of External Relations
University of California, Irvine Beall Applied Innovation
“As a woman in manufacturing, it took a decade of my career to understand how to bring my authentic self to leadership in a traditionally male-dominated field. I recommend Leading from Where You Are to every professional; this book will guide you to bringing your best, most authentic self, your highest skills, talents, creativity, empathy and enthusiasm to your professional life, and help you to lead from where you are today”.
Alex Parker
CME,  Executive VP
Redline Detection, LLC
Leading from Where You Are provides 7 sets of behaviors that will improve your leadership regardless of your role or the organization that you are in. Dave thoroughly grounds these principles in the research literature, and in his extensive experience in a variety of leadership roles.”
Ronald E. Riggio, Ph.D.
Henry R. Kravis Professor of Leadership and Organizational Psychology
Kravis Leadership Institute, Claremont McKenna College

About Dave Coffaro


Dave Coffaro

Dave is passionate about helping individuals and organizations be as successful as they can be. He continually works on expanding and refining his craft as a strategic organizational advisor, leader, developer of people, and communicator in order to serve others in defining, designing, and delivering their vision.


Beginning his career as a banker, Dave went through a commercial banking management training program that led to assignments in business lending and private banking. After a couple years in management consulting, he was offered a role at Bank of America’s Private Bank. At Bank of America and Wells Fargo he led teams of private bankers, wealth planners, portfolio managers, real estate asset managers, business succession/sales advisors and philanthropic advisors.

Get in Touch

Dave Coffaro helps his clients define, design and deliver their vision. He works primarily with service businesses: financial services, insurance, medical and other professional services firms in strategy design and delivery, change leadership, organizational restructuring and executive coaching.

If you’d like to improve your business strategy, fill out the contact form and Dave will be in touch with you shortly thereafter.